About Define
Define Search Strategies is an audience development consulting firm, specializing in SEO (Search Engine Optimization) and Social Media consulting at the enterprise level.
The strength of Define Search Strategies lies in leveraging our experience to design targeted audience development campaigns that can effectively scale across large organizations. Harnessing the power of SEO through all the stakeholders of a company provides the best way to capture traffic and visibility online. Marshall Simmonds, CEO and Co-Founder of Define, pioneered this strategy at About.com and now heads up the SEO program at the New York Times Company as Chief Search Strategist. Define is a small consulting branch of the NYTco, focused on bringing this proven strategy to other online enterprises.
Define’s SEO approach is to educate and train clients on the process of bringing search engine optimization in-house and into the daily workflow for long term benefit and cost-savings. Deploying search engine optimization strategies that work in an enterprise environment can eliminate long-term costs associated with hiring third party SEO companies.
Define has worked with a wealth of companies, from members of the Fortune 100 to large content networks, publishers and e-commerce sites. We understand (all too well) the inherent challenges involved with deploying internal resources to make search engine optimization a manageable part of your online strategy. The principals of Define specialize in adapting search best practices to fit your unique business objectives.
