Define CEO and Co-founder Marshall Simmonds

Marshall D. Simmonds was named chief search strategist for The New York Times Company in March, 2005. Mr. Simmonds is responsible for maximizing traffic and search engine exposure by implementing strategic marketing techniques for NYTimes.com, Boston.com, IHT.com and About.com. In addition to his work with The Times, he is also spearheading DEFINE SEARCH STRATEGIES, an enterprise search consulting business, funded by The New York Times Company.

Mr. Simmonds is a world-wide speaker and a regular presenter at Incisive Media's Search Engine Strategies and Webmaster World conferences. He specializes in educating large companies on the process of bringing search marketing 'in-house' and into the daily workflow.

Before joining The New York Times Company, Mr. Simmonds was the director of search for About.com and parent company, Primedia Inc. from 1999 until 2005. He drove marketing strategies for Primedia's online properties, such as MotorTrend, American Baby, Seventeen, New York Magazine, Channel One and About.com, where he increased traffic 1095 percent in five years, working with more than 800 editors and guides at the 250 magazines and 450 topic sites. From 1997 to 1999, he created and managed a search engine optimization department as well as the I-Search Digest.

As a specialist in the search industry since 1997, Mr. Simmonds has worked with a multitude of clients including; Time Inc, Gerson Lehrman Group, Consumer-Source/Apartment Guide, Hewlett-Packard, National Geographic, Hearst Digital Publications, Lime.com, TechTarget, CBS, The Canadian Broadcast Company, The Pilot Group, TV Guide, Readers Digest, Club Mom, Contours Express, Medialive, Gawker Media, Intel, Citigroup, Register.com, Home Shopping Network, CitySearch, Yellow Pages, TicketMaster, Match.com, Entertainment.com, Hotwire.com, LendingTree, Hotels.com, Expedia, Evite, Ciao!com (.de).