As Director of Search Strategy for the New York Times Company since 2005, Matthew Brown continues to drive the research and technology side of the search marketing effort for the New York Times, the Boston Globe (Boston.com) and the International Herald Tribune. Matthew is responsible for the architecture and execution of solutions that deliver a more engaged audience to these online properties.

In addition to his role at the New York Times, in 2005 Matthew Co-Founded Define Search Strategies (www.DefineSearchStrategies.com). Define has served as an incubator of ideas on how best to incorporate audience development into the corporate DNA of enterprise-level companies. As search evolves, Define continues to refine its approach to crafting effective solutions. Matthew is currently focused on developing a comprehensive reporting system for large websites that brings focus to SEO performance. SearchCLU, Define’s flagship SEO application.

Matthew has been a featured speaker at the Search Marketing Expo, SEOmoz Pro Training Series, and InnoTech Oregon conferences. He is an active member of SEMPDX, the Search Engine Marketing Professionals of Portland.

Since 1996, Matthew has worked closely with dozens of U.S. and multinational companies including Hearst Digital Publications, Time Inc. Interactive, ToysRus.com, TV Guide, NHL.com, Newsweek.com, The Gerson Lehrman Group, ShopDirect/Littlewoods, Canadian Broadcasting Corporation, Consumer-Source/Apartment Guide, Reader’s Digest, TechTarget, Rainbow Media, Tyco, Gawker Media, Club Mom, Viacom/CBS TV, Boeing, National Geographic, The Pilot Group, Flextronics, AT&T Wireless, Xerox, Raytheon, Fujitsu, Lockheed Martin, and Hewlett-Packard.

Marshall D. Simmonds is a pioneer and leading expert in the search marketing industry. He speaks at conferences worldwide and specializes in educating organizations on bringing search marketing in-house and into the daily work flow.

Mr. Simmonds was responsible for building About.com into the most successful search engine optimized content network on the Internet.  Acquired in March, 2005 by The New York Times he was named chief search strategist and is responsible for strategic initiatives, maximizing traffic and search engine exposure for NYTimes.com, Boston.com, IHT.com and About.com.

In addition to his work with The Times, he co-founded DEFINE SEARCH STRATEGIES,www.DefineSS.com an enterprise search consulting business, funded by The New York Times Company. Most recently he created SearchCLU the network diagnostic and search engine optimization tool.

As a leader in the search industry since 1997, Mr. Simmonds has worked with a multitude of clients including; Hearst Digital Publications, Time Inc Interactive, Newsweek, ConsumerSearch, TV Guide, ToysRUs, ESPN International, NHL.com, Real Age, David’s Bridal, Beliefnet, Daily Candy, Oprah.com, Madison Square Garden, National Geographic, Rainbow Media, Littlewoods.co.uk, Consumer-Source/Apartment Guide, Hewlett-Packard, Gerson Lehrman Group, Lime.com, TechTarget, CBS, The Canadian Broadcast Company, The Pilot Group,  Readers Digest, Contours Express, Medialive, Gawker Media, Intel, Citigroup, Home Shopping Network, CitySearch, Yellow Pages, TicketMaster, Match.com, Entertainment.com, Hotwire.com, LendingTree, Hotels.com, Expedia, Evite, Ciao!com (.de).