Jay Leary is a Search Engine Strategist specializing in web analytics and site usability. Jay employs his skill set to build organic site traffic through search optimization, in addition to promoting visitor retention and conversion behavior with usability testing and thorough log analysis.
Jay has worked at the agency level, providing optimization strategies to e-commerce, publishing and corporate internet properties. As a web analyst, he has tracked and reported on traffic data from a broad base of clients in a number of industries including: technology services, education, travel, hospitality and retail. His recommendations led to appreciable gains in search traffic, as well as increased ROI for paid campaigns through improved conversion rates and visitor loyalty.
Previous to his agency work, Jay was the Web Marketing Manager at Card Player Magazine. As manager he developed and executed promotional campaigns and search optimization strategies to grow traffic to the magazine’s online property, CardPlayer.com. In addition, Jay designed and oversaw the development of interactive, multimedia site features that helped improve visitor engagement and grow the site’s overall web presence.
Jay holds a Bachelor’s degree from Northwestern University.