As Director of Search Strategy for the New York Times Company since 2005, Matthew Brown continues to drive the research and technology side of the search marketing effort for the New York Times, the Boston Globe (Boston.com) and the International Herald Tribune. Matthew is responsible for the architecture and execution of solutions that deliver a more engaged audience to these online properties.
In addition to his role at the New York Times, in 2005 Matthew Co-Founded Define Search Strategies (www.DefineSearchStrategies.com). Define has served as an incubator of ideas on how best to incorporate audience development into the corporate DNA of enterprise-level companies. As search evolves, Define continues to refine its approach to crafting effective solutions. Matthew is currently focused on developing a comprehensive reporting system for large websites that brings focus to SEO performance. SearchCLU, Define’s flagship SEO application, will be deployed to the world in early 2009.
Matthew has been a featured speaker at the Search Marketing Expo, SEOmoz Pro Training Series, and InnoTech Oregon conferences. He is an active member of SEMPDX, the Search Engine Marketing Professionals of Portland.
Since 1996, Matthew has worked closely with dozens of U.S. and multinational companies including Hearst Digital Publications, Time Inc. Interactive, ToysRus.com, TV Guide, NHL.com, Newsweek.com, The Gerson Lehrman Group, ShopDirect/Littlewoods, Canadian Broadcasting Corporation, Consumer-Source/Apartment Guide, Reader’s Digest, TechTarget, Rainbow Media, Tyco, Gawker Media, Club Mom, Viacom/CBS TV, Boeing, National Geographic, The Pilot Group, Flextronics, AT&T Wireless, Xerox, Raytheon, Fujitsu, Lockheed Martin, and Hewlett-Packard.