As Director of Search Strategy for the New York Times Company since 2005, Matthew Brown continues to drive the research and technology side of the search marketing effort for the Times, the Boston Globe (Boston.com) and the International Herald Tribune. Matthew is responsible for the architecture and execution of solutions that deliver a more engaged audience to these online properties.
In addition to his role at the New York Times, Matthew Co-Founded Define Search Strategies in 2005 with Marshall Simmonds. Define has served as an incubator of ideas on how best to incorporate audience development into the corporate DNA of enterprise-level companies and publishers. As search evolves, Define continues to refine its approach to crafting effective solutions. Matthew is currently focused on developing a comprehensive reporting system for large websites that brings focus to SEO performance. SearchCLU, Define’s flagship SEO application, was deployed to the world in January 2009.
Since 1996, Mr. Brown has worked with dozens of U.S. and multinational companies including Hearst Digital Publications, Time Inc., ToysRus, GE, Intel, TV Guide, Oprah, The Gerson Lehrman Group, ShopDirect/Littlewoods, Consumer-Source/Apartment Guide, Reader’s Digest, TechTarget, Canadian Broadcasting Corporation, Rainbow Media, Tyco, Gawker Media, Club Mom, Viacom/CBS TV, Boeing, National Geographic, The Pilot Group, Flextronics, AT&T Wireless, Xerox, Raytheon, Fujitsu, Lockheed Martin, and Hewlett-Packard.