Our biggest challenge at the NYT and Define is monitoring the SEO health of the properties under our purview.  We work with over 22 million pages and hundreds of people attempting to spot check, measure and evaluate content.  The lesson learned is that SEO at this scale is not a solely a manual process.  To that end we have crafted a solution, an enterprise level search engine optimization application.

SearchCLU crawls a site or network and reports back detailed information on the SEO attributes and search engine stats at both the domain and page level. Companies can use this information to make both sitewide and page level changes that can result in a significant boost in search engine rankings and conversions.

SearchCLU Walkthrough

SearchCLU Walkthrough

Check out the detailed SEO analysis SearchCLU provides:

View SearchCLU Walkthrough »

Already integrated at the New York Times, About.com and several clients, we've been using SearchCLU to dig into sites and report back technical problems like bad redirects, duplicate content as well as track backlinks and rankings. The next logical step is to put the information into the hands of all stakeholders who work with content and require SEO direction.  SearchCLU provides essential feedback to search marketing managers at a global level across entire networks and handily organizes millions of URLs. It serves to empower editorial and production teams with the necessary detail to make informed SEO decisions at the page level.

In addition to many other features SearchCLU provides:

SearchCLU is already generating exceptional insight and power into our SEO efforts, since we designed it based on experience working with mid-size and large companies.