Define Search Strategies is focused on SEO process improvements and techniques that are proven to capture significant search market share.

SEO is only successful when the strategy is geared to increase search engine traffic, integrate seamlessly into the enterprise level organization, and become a manageable part of the daily workflow. A typical SEO campaign with Define follows a three-phase approach:

Phase 1: Site Analysis

We believe site analysis is the critical foundation upon which a successful search engine optimization program must be built. In the phase, the focus is on removing any technical or structural barriers to indexing and ranking that are present on the site.

Phase 2: Education

In phase two, further momentum is generated by providing key stakeholders a comprehensive education in SEO and Audience Development. The cornerstone of our client's success revolves around the ability to empower as many people involved in the site with expert-level SEO knowledge. Learn more about how we approach Enterprise SEO training.

Phase 3: Execution

The Site Analysis and Education phases bring everybody together on the same page, but many SEO failures happen because of mismanaged implementation strategy, poor follow-up reporting, or lackluster tracking. Define assures success via ongoing consultation and search-related counsel. Our SEO Case Studies can shed more light on how this is accomplished.