Define helps companies to develop an effective corporate social media strategy and to leverage social media marketing (SMM) to increase brand and content awareness, engage with target audiences, generate traffic and links and compliment SEO efforts.

As seen in our TV Guide case study, we help you to understand the landscape, locate audiences and discover opportunities, establish objectives and formulate a strategy. We provide ongoing guidance as you actively and appropriately engage with social media communities, then help to measure and evaluate the results and recommend adjustments as necessary.

Using the same strategy as our Enterprise SEO services, our approach with social media marketing is not to provide outsourced pitching or promotional activities.  We teach companies to bring these practices in-house and build an ongoing program that will be sustainable and pay dividends over the long-term. Ultimately SMM is about two-way communication with target audiences; to be truly effective that communication needs to come directly from you.

Define believes that comprehensive SEO knowledge across all facets of an organization is the key to developing an SEO program that can capture search traffic over the long run. Search engine optimization training create search-proficient staff not only on the ‘front lines’ (IT and content creation teams), but also within marketing, product development, and strategy groups. Once all parties are educated, a search program can be executed across a company of any size. Here’s an overview of How Enterprise SEO was a part of the search success at NYTimes.com.

Define uses the same methodology with our clients. Using the best SEO practices we’ve learned, we comprehensively train your staff on best practices and provide recommendations on integrating those best practices into your daily workflow. No two Enterprise SEO programs work the same, so our trainings are customized to the business environment at hand. Our search engine optimization training is an exchange of ideas and information, and is geared to position you for optimal organic search traffic gains.

The ultimate goal of our search engine optimization training program is to alleviate long-term costs associated with hiring a third party SEO company. Our experience shows that bringing search in-house is the most efficient and effective strategy for the enterprise client. For an idea on how this is implemented and the kind of results it can bring, check out our SEO Training Case Study for Hearst Digital Media.

Define helps audience development teams to develop a fundamental understanding of SEO best practices, and how many of their activities have a direct impact on search engine visibility. We help you to understand the SEO implications of audience development initiatives including syndication and sponsorships, feeds, widgets and apps, e-mail marketing, advertising buys and on-site advertising.

We also work with marketing and PR teams to develop programs for link analysis and link building, and to help them synchronize SEO with social media marketing and other forms of online PR such as reputation management, blogger relations and reader/consumer outreach.

SEO is only successful when the strategy is geared to increase search engine traffic, integrate seamlessly into the enterprise level organization, and become a manageable part of the daily workflow. A typical SEO campaign with Define follows a three-phase approach:

Phase 1: Site Analysis

We believe site analysis is the critical foundation upon which a successful search engine optimization program must be built. In the phase, the focus is on removing any technical or structural barriers to indexing and ranking that are present on the site.

Phase 2: Education

In phase two, further momentum is generated by providing key stakeholders a comprehensive education in SEO and Audience Development. The cornerstone of our client’s success revolves around the ability to empower as many people involved in the site with expert-level SEO knowledge. Learn more about how we approach Enterprise SEO training.

Phase 3: Execution

The Site Analysis and Education phases bring everybody together on the same page, but many SEO failures happen because of mismanaged implementation strategy, poor follow-up reporting, or lackluster tracking. Define assures success via ongoing consultation and search-related counsel. Our SEO Case Studies can shed more light on how this is accomplished.