Execution - implementing and tracking a search engine optimization program

Phase three, execution, is where SEO action rolls into full swing. Working with technology, site design, product management and other internal stakeholders, Define manages implementation of proven search methodology to resolve key issues identified in the site audit. This established process ensures that barriers preventing search engines from indexing critical content are removed.

As we work together to lift SEO hurdles in the execution phase, Define reinforces best practices presented to your staff in prior training sessions. With Define, your team will come to a full understanding of solid search strategies to continue implementing on their own once the engagement is through.

Most important, in phase three Define works with your team to quantify campaign results. Making sense of the wealth of available data, Define showcases the total SEO campaign impact. Further, Define works with clients to establish a format for continued reporting and tracking that, in time, will highlight seasonality and trends, and will forecast total search impact on a client's business.