Analysis - The Define Site Audit

Why is analysis so critical? Without a thorough understanding of the current state of your website or network, customized search engine optimization programs simply cannot be built. Work conducted in the analysis phase becomes the keystone of our engagement.

The analysis phase begins with an information-gathering phone summit to allow us to best understand the perception of the current SEO state of your site, audience demographics, online competitors, and other important factors.

After the summit, Define conducts a 'deep dive' website audit, which establishes benchmarks, provides feedback on crawler barriers, evaluates content, discusses applicable search technologies, assesses site architecture and design, and identifies prime opportunities for search traffic growth. The audit also confirms or debunks current perceptions of your site's state of SEO, providing essential level-setting for all involved parties.

Search engine optimization training and SEO execution phases follow our analysis.